‘New Zealand Story’ branding isn’t about dumping 100 percent Pure, government says

Wed, 15 Aug 2012

By Hannah Lynch Aug. 15 (BusinessDesk) – The government has commissioned three government agencies to develop the "New Zealand Story" as an aid to export growth but it says the new tools don’t signal the end of 100% Pure as a national brand. Finance Minister Bill English, Economic Development Minister Steven Joyce and Trade Minister Tim Groser announced measures including work toward creating a new export promotion agency to boost New Zealand's exports and try to give local companies a competitive advantage. The "New Zealand Story" is one o...

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