Google NZ sends $1b offshore as it increases profit

Google NZ sends $1b offshore as it increases profit
(Image: Getty)
Staff reporters
Google New Zealand had revenue of $87.2 million for the 12 months to Dec 31, 2024, up from the previous year’s $84.3m.The reported revenue is net of $1.05 billion in in-house service fees paid to Google’s US parent, up from the $959m the tech giant’s NZ operation sent offshore last year.Search is the largest digital advertising category in NZ, according to Interactive Advertising Bureau (IAB) figures.The IAB says Google has a 96.8% share of search, a segment in which artificial intelligence (AI) is delivering increasingly deta...