MediaWorks to scrap Magic Talk brand, hires Tova O’Brien

Tova O'Brien is Three's political editor. (Image: supplied)

Tue, 02 Nov 2021

MediaWorks is set to launch a new talkback radio brand to replace Magic Talk, hiring Newshub political editor Tova O’Brien to host its breakfast show. The radio and outdoor advertising group has announced the launch of a new brand next year, with O’Brien to exit her role at Discovery-owned Newshub.The revamp means the Magic Talk name will disappear from the New Zealand airwaves, sources said.The rebrand follows a period of controversy for Magic Talk. John Banks, a stand-in host for Peter Williams, was sacked in January after en...

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