Newstalk ZB wins radio ratings war

Newstalk ZB wins radio ratings war
Daniel Dunkley
NZME’s Newstalk ZB remains the most popular commercial radio station in New Zealand according to GfK’s latest quarterly survey. The talkback station took a 15.3% audience share, the largest in the market, between June 26 and Nov 12, an increase of 0.6%.Newstalk ZB’s Mike Hosking Breakfast continued to dominate the competitive early morning slot, with a 21.6% share of the 6am-9am audience, an increase of 1.3%.Stations owned by NZME – the parent group of BusinessDesk – grew audience share to 37.7% over the perio...