Social media core to Rockit growth

Tue, 27 Oct 2020

Miniature apple marketer Rockit Global is forecasting orchard gate returns of $1.84-to-$1.92 per standard tube equivalent, or more than $225,000 per hectare to its growers for 2020 on the strength of expansion into new markets.Chair John Loughlin said the numbers, which reflect an increase in export turnover of 25 percent on the 2019 season, were "reassuring" given tough market conditions related to trading under covid.Loughlin said new channels and territories including the addition of Kuwait and India this year, backed by marketing...

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