Tracksuit tops the Deloitte Fast 50 Index

Just warming up: Tracksuit co-founder Connor Archbold says his firm will double the number of brands it tracks this year. (Image: Supplied)

Staff reporters

Thu, 27 Nov 2025

Brand tracking company Tracksuit has topped the Deloitte Fast 50 Index with revenue growth of 627% over the last three years.The firm was founded in 2021 with the idea of giving smaller companies access to the same brand-tracking survey tools big companies buy from big research outfits – but at a tenth of the cost and with more DIY flexibility.It has big corporates on its books, including Disney, Zuru, Goodman Fielder, Steve Madden and New Zealand’s Simplicity KiwiSaver.In June, Tracksuit raised US$25 million (NZ$42m) in one of the...

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