NZ farm sector needs better branding to survive in a fast changing world

Wed, 27 Jun 2018

By Rebecca Howard June 27 (BusinessDesk) - New Zealand’s farming industry is facing a raft of challenges and branding is key, according to speakers at the Federated Farmers national conference. Brand strategist Brian Richards, founding partner at Richards Partners, said it is critical that New Zealand learns to sell less for more and take advantage of a “vote of confidence from the wider world” the country already has regarding its products. “Building a new perception of New Zealand’s food and beverage offerings requires a significant...

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