NZ primary sector needs story to sell globally, trade envoy Petersen says

Tue, 17 May 2016

By Fiona Rotherham May 17 (BusinessDesk) - New Zealand needs to develop a new primary sector story to help sell its products to the world, says Mike Petersen, New Zealand’s special agricultural trade envoy. Speaking at today’s Dairy NZ Farmer Forum at Mystery Creek, Petersen said he has been “banging on” about this idea for some years without getting much traction. “We need a coherent New Zealand story and we need it desperately to take out into the world,” he said. “We are behind the game at pulling this together to make the most of o...

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