NZ Story dusts off FernMark brand for exporters in new licensing regime

Tue, 22 Sep 2015

By Paul McBeth Sept. 22 (BusinessDesk) - New Zealand Story, the government entity set up to help local firms market themselves to the rest of the world, will offer licenses to the FernMark brand for the first time in three years, giving exporters the right to buy a logo designed to project kiwi authenticity. Ten companies are going through the application process to use the FernMark on their products, including ecostore, Zealong Tea, Metalform and a couple of food companies, and another 30 have indicated their interest in using the brand,...

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