NZME, Fairfax lose digital ad share in growing market

Wed, 12 Oct 2016

By Paul McBeth Oct. 12 (BusinessDesk) - NZME and Fairfax New Zealand have lost market share in the digital ad space, while still growing revenue, as they continue to defend the proposed merger to create a dominant nationwide publisher. In the year ended Aug. 31, NZME generated $16 million in revenue from digital ads, accounting for about 5.5 percent of the market and Fairfax $15.8 million, or 5.4 percent, they say in a cross submission on their merger. That compares to $10.8 million, or 6 percent of the market, for NZME in the year to Fe...

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