NZRU gets into bed with insurer AIG in major sponsorship deal

Fri, 12 Oct 2012

By Paul McBeth Oct. 12 (BusinessDesk) - The New Zealand Rugby Union has signed AIG in a major sponsorship deal that gives the American insurer's logo prime position on the All Blacks' jersey. The five-and-a-half year deal, delivering an undisclosed sum to the NZRU, will make AIG the rugby union's "major global sponsor" and will see funds trickle down from the world champion All Blacks and into community level rugby, the NZRU said in a statement. Adidas will remain the All Blacks' "principal partner", a higher status and more valuable relat...

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