NZRU re-signs five All Blacks sponsors in bid to break even next financial year

Tue, 29 May 2012

By Paul McBeth May 29 (BusinessDesk) - The New Zealand Rugby Union re-signed five sponsors for the All Blacks as it strives to balance the books next year and extract more value from the team’s brand in the face of mounting costs to run the country's national game. The NZRU signed Coca-Cola New Zealand for a further four years, Unilever until next year, Sanitarium until 2016, Barkers until 2015 and Bulgari until 2014 without disclosing the price of the deals. In the 2011 calendar year, the NZRU received $79.9 million from broadcasting righ...

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