NZ's primary sector leaders of tomorrow still bank on brand Kiwi, want deeper debate on GMOs

Wed, 11 Nov 2015

By Jonathan Underhill Nov. 12 (BusinessDesk) - New Zealand's emerging agri-business leaders say affluent consumers in 2035 will pay a premium for products sold with a strong provenance story and that are more tailored to their needs, according to KPMG's Agribusiness Agenda 2015. The accounting firm asked a range of primary sector organisations to nominate emerging leaders and more than 50 of them - scientists, company executives, farmers, government officials and marketers - met for a summit in Auckland in September and were asked to shar...

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