Online start-up seeks rapid uptake of English football in pay-per-view challenge to Sky TV

By Jonathan Underhill and Tina Morrison
June 19 (BusinessDesk) – Coliseum Sports Media is betting on rapid uptake for its pay-per-view English Premier League Football offering after outbidding Sky Network Television in a three-year contract that will be delivered via the PremierLeaguePass.com website starting on Aug. 1.
Coliseum is a 50-50 joint venture between four Auckland investors and Newport Beach, California-based Cooper Capital Partners, founded in 1989 by former Lion Nathan executive and NBR Rich Lister Peter Cooper.
No figures wer...
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