Be curious about red meat, not judgemental

(Image: Getty)

Mon, 29 Apr 2024

There is a great moment in the television show Ted Lasso where the lead character plays a high-stakes game of darts and quotes a Walt Whitman line advising his opponent to be curious, not judgemental.The scene came to mind after reading recent media commentary about farmers being left to the mercy of commodity cycles because red meat processing companies have failed to move up the value chain because of a lack of branding.To be fair, times are tough in the red meat sector, and the challenging market conditions experienced over the past 18 month...

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