Opinion

Breaking ads: Why the FMA has bad news for NZ fund managers

David Chaplin
Wed, 24 Feb 2021

FMA guideline specifically prohibits the use of ‘click through’ online ads by regulated investment firms.
David Chaplin
Wed, 24 Feb 2021
In an era where marketing masquerading as news is commonplace, good old-fashioned advertisements could be among the most honest ‘content’ to pop-up on your media-viewing device of choice.Ads, at least, are transparently biased.Not all of them: the global social media-driven ad-serving machine is not necessarily constrained by local laws allowing les Distributeurs sans Frontières (Marketers without Borders) to flourish.But NZ-based advertisers are governed by a series of laws, which are partly policed by the industry self-regu...

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