'Build it and they will come'

Kevin Costner holding Gaby Hoffmann in a scene from the film Field of Dreams, 1989. (Image: Getty)

Sat, 18 Jan 2025

"Build it, and they will come" is a phrase popularised by the 1989 movie Field of Dreams, meaning that if you create something of value or interest, people will naturally be drawn to it; essentially, if you build something good, people will come to use it or experience it.The LA firesI look at what’s happening with the Los Angeles fires with a heavy heart. I have a great New Zealand friend in Brentwood whose house just got put in the red zone – they have vacated. He has been giving me daily updates on the unfolding tr...

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