Gigged out: meet your new digital co-workers

Digital labour, guided by agentic and generative AI, is primed to become the world’s most disruptive – and lucrative – industry. (Image: Getty)

Peter Griffin

Wed, 15 Oct 2025

In the late 2000s, the “gig economy” promised to put real people at the fingertips of anyone with a smartphone, making it possible to tap a global pool of freelancers, ride-share drivers, and contract coders for almost any task. Now, as artificial intelligence (AI) powers up the next economic wave, a new species of worker is emerging – one that doesn’t have health insurance, doesn’t strike, and doesn’t clock out. Digital labour, guided by agentic and generative AI, is primed to become the world&rsqu...

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