What Apple’s ploy to revive iPhone sales means for app developers

What Apple’s ploy to revive iPhone sales means for app developers
YouTuber Justine Ezarik, left, John Giannandrea, Apple's senior vice-president of machine learning and AI strategy, and Craig Federighi, senior vice-president of software engineering, take part in a discussion about AI. (Image: AP)
Peter Griffin
Apple’s belated move to go big on artificial intelligence, unveiled at its developers’ conference this week, is primarily designed to do one thing – boost flagging iPhone sales.The iPhone, after all, is central to Apple’s success and responsible for half of the company’s sales. But revenue from the iPhone has been declining for the past four quarters as people hold on to their devices for longer. Even Apple’s regular price hikes haven’t made up the lost ground. Apple needs something to breathe new life...

More Opinion

Google monopoly breach evens media playing field
Opinion

Jane Ormsby: Google monopoly breach evens media playing field

Optimism remains in getting transparency and increased regulation for the industry.

Jane Ormsby 24 Apr 2025
LanzaTech is in a fight for its life
Opinion Opinion

Peter Griffin: LanzaTech is in a fight for its life

LanzaTech’s fight for survival is a cautionary tale.

Peter Griffin 23 Apr 2025
Tricks of the traders revealed
Opinion

David Chaplin: Tricks of the traders revealed

The UK regulator probably has more power to enforce trading app trickery than in NZ.

David Chaplin 23 Apr 2025
In defence of the villa
Property

Maria Slade: In defence of the villa

Removing protections from Auckland’s villas won’t solve the housing crisis.

Maria Slade 22 Apr 2025