What's lacking in the app formerly known as Twitter

What's lacking in the app formerly known as Twitter
Musk has the right idea. Unfortunately, X is not well-placed to deliver it. (Image: Getty)
Peter Griffin
This week’s abrupt rebrand of Twitter as ‘X’ went down about as well as you’d expect, with Twitter users already mortified at what Elon Musk has turned their beloved social network into. At the moment, very little has changed other than the replacement of the blue bird logo with a stark white-on-black X, the design of which was apparently crowdsourced from one of Musk’s Twitter followers. But the rebrand signals the start of Musk’s plan to try and save the tech company he paid a staggering $70 billi...

More Opinion

NZSA: fighting for shareholders
Markets

Oliver Mander: NZSA: fighting for shareholders

CEO pushes back at criticism its 'lost its way'.

Oliver Mander 27 Aug 2025
Councils’ innovation dilemma
Opinion

Peter Griffin: Councils’ innovation dilemma

Our major cities still have the ingredients to be tech talent and investment centres.

Peter Griffin 27 Aug 2025
KiwiSaver is leaking
Opinion

David Chaplin: KiwiSaver is leaking

If KiwiSaver keeps drifting away from its purpose, it might as well not exist at all.

David Chaplin 26 Aug 2025
The Macro Series: NZ's North Star
Opinion

Simon Robertson: The Macro Series: NZ's North Star

NZ's huge advantage is that it is not in the business of heavy manufacturing.

Simon Robertson 23 Aug 2025