What's lacking in the app formerly known as Twitter

What's lacking in the app formerly known as Twitter
Musk has the right idea. Unfortunately, X is not well-placed to deliver it. (Image: Getty)
Peter Griffin
This week’s abrupt rebrand of Twitter as ‘X’ went down about as well as you’d expect, with Twitter users already mortified at what Elon Musk has turned their beloved social network into. At the moment, very little has changed other than the replacement of the blue bird logo with a stark white-on-black X, the design of which was apparently crowdsourced from one of Musk’s Twitter followers. But the rebrand signals the start of Musk’s plan to try and save the tech company he paid a staggering $70 billi...

More Opinion

Why luxury needs a wake-up call
Opinion Fashion

Eden Bradfield: Why luxury needs a wake-up call

The focus should be on selling consumers a lifestyle, not just status symbols. 

Facebook is no place for risky financial investment offers
Opinion

Maria Slade: Facebook is no place for risky financial investment offers

Misleading ads continue to be thrust in the faces of Mum and Dad investors.

Maria Slade 30 Jun 2025
Money, Money, Money
Opinion

Simon Robertson: Money, Money, Money

Like it or not, everything digital is coming.

Simon Robertson 28 Jun 2025