What's lacking in the app formerly known as Twitter

Musk has the right idea. Unfortunately, X is not well-placed to deliver it. (Image: Getty)

Thu, 27 Jul 2023

This week’s abrupt rebrand of Twitter as ‘X’ went down about as well as you’d expect, with Twitter users already mortified at what Elon Musk has turned their beloved social network into. At the moment, very little has changed other than the replacement of the blue bird logo with a stark white-on-black X, the design of which was apparently crowdsourced from one of Musk’s Twitter followers. But the rebrand signals the start of Musk’s plan to try and save the tech company he paid a staggering $70 billi...

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