Why outcomes are in

(Image: Getty)

Wed, 22 Nov 2023

Fat Tony did outcomes.Slap on a 10% sales commission and dump a truckload of fund prospectuses out the back door of a financial adviser’s office is how you do it, Tony told me.He got good outcomes as per one dictionary definition of the word as a “going forth; a marauding expedition; incursion; inroad”.Times have moved on since Tony went forth with his shiny prospectuses glossed over with a 10% incentive.Times, however, haven’t moved that far for the financial product industry, which faces the same problem of selling pro...

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