Sponsored: Cooking the Books podcast: Taking a small business global

Going global widens the hunting ground for new customers. (Image: Unsplash)

Thu, 19 Oct 2023

Each week BusinessDesk and the NZ Herald’s Cooking the Books podcast tackles a different money problem. Today, it’s all about expanding your customer base by going international. Hosted by Frances Cook.

This episode is brought to you by BNZ.

When you’re on the hunt for customers, you usually want as many as possible.

One way to increase those numbers is to increase the size of your hunting ground by taking your business international.

Of course, that is better suited to some businesses than others, and you might need to change tactics in order for it to work.

For the latest podcast, I talked to David Downs, CEO of the New Zealand Story.

For the interview, listen to the podcast here.

If you have a question about this podcast, or a question you'd like answered in the next one, come and talk to me about it. I'm on Facebook here, Instagram here, and Twitter here.
Listen to the full interview on the Cooking the Books podcast. You can subscribe on iHeartRadio, Apple Podcasts, or Spotify.

About the author

Frances Cook

Investment Editor

[email protected]

Frances has a master's degree in media studies from Victoria University of Wellington and a level 5 certificate in financial services specialising in investments. She has worked as a journalist for 12 years, first specialising in crime, before moving into politics, and finally business and finance. She is the author of two books on personal finance and is best known for the personal finance podcast, ‘Cooking the books’.
She is also a regular commentator on business and personal finance matters, including on the AM show, NewstalkZB, the Hits, and Flava. You can follow her on Twitter here or connect with her on LinkedIn here.

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