Media bosses press for more govt advertising to tide them through covid-19 crisis

Media bosses press for more govt advertising to tide them through covid-19 crisis
Paul McBeth
Media bosses want a bigger slice of the government’s advertising spend, saying if there’s a choice between them and a global platform, then the money should stay local.Parliament’s epidemic response select committee heard submissions from media executives of firms both big and small – including BusinessDesk – on what the government can do to help them through the pandemic, which has seen advertising revenues collapse.A common refrain from the big end of town was for the government to put advertising heft behind local media firms, with Stuff chi...

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