A2 Milk can save itself by recreating 'the magic' in China

Wed, 12 May 2021

A2 Milk is like a dog with fleas, but can it turn things around? Earlier this week the company announced yet another downgrade. The milk marketing firm now expects annual sales of $1.2 billion-to-$1.25b in the June year and has halved projected profit margins to between 11% and 12% as it writes off excess inventory.The company is also carrying out a strategic review and beefing up its marketing spend to try and make up for the absence of the daigou market. It may not be enough. Investors are clearly sceptical. While the stock is up a...

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