Direct-to-consumer model bears fruit for growers

Wonky Box is a food waste-fighting fruit and vegetable subscription service. (Image: Supplied)

Tue, 13 Aug 2024

New Zealand growers are turning to direct-to-consumer facilitators to get their products into the market.This shift is part of a larger consumer trend towards subscription retail, which gained momentum during the covid-19 pandemic.Advantages can involve greater flexibility, derisking, and, in some cases, improved grower returns and cashflow. The interest in alternative distribution models comes as prices for fresh produce are falling. According to Statistics NZ, fruit and vegetable prices are lower now than in July 2022.The cost of fruit...

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