New owner, new name for Freshmax

Fri, 09 Dec 2022

Hawke's Bay apple grower, packer and marketer Freshmax Orchards will be re-branded as Kiwi Crunch for the 2023 season, following its acquisition by GTP Orchards, a company associated with MNF Family Office Ltd and Freshmax is one of the largest pipfruit operations of its kind in the Southern Hemisphere, employing 130 permanent staff and more than 700 seasonal workers at the peak of the apple harvesting season.One of the previous shareholders in Freshmax is Maui Capital's Indigo Fund, which is being wound up. Maui told shareholders...

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