IKEA is excited about NZ expansion – despite 'thinner' consumer wallets

In Australia last year, IKEA's earnings were boosted by strong DIY enthusiasm and home offices. (Image: Depositphotos)

Tue, 26 Sep 2023

IKEA Australia is keeping its New Zealand expansion cards close to its chest as its plans to kick off in Aotearoa begin to ramp up. But the retail giant’s Australia and New Zealand chief executive Mirja Viinanen – who is also the home furnisher’s chief sustainability officer – stressed to BusinessDesk that IKEA wouldn’t be comparing NZ with any of its other markets.“We are operating in 30 different countries anyway, and we have a different life-at-home situation for the people an...

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