Language entrepreneur Leon Butchers plays his cards right with AGO

Leon Butchers is back in NZ after nearly 20 years in Japan. (Image: Supplied)

Sun, 16 Jun 2024

In 2010, when Leon Butchers took the leap and tied his future to the performance of his educational card game business, he set himself a target of 2000 sales by year's end.Chosen because it was the minimum order quantity, that figure, a bit like Butchers himself, turned out to be tremendously modest.He ended up selling 5000 decks in the first year. Nearly 15 years later, Butchers has sold almost 500,000.The name of the business, AGO, stands for “Aqua Green Orange” and is a hint at the company's roots.A play on words, the wor...

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