Loyalty programmes get big tick from NZers

Nearly three-quarters of New Zealanders are positive about loyalty programmes. (Image: Getty)

Fri, 06 Dec 2024

It’s been a year of massive change in the New Zealand loyalty marketing space, with both AA Smartfuel and FlyBuys ending, Woolworths’ EveryDay Rewards launch, Cashpoints announced, and an evolution of New World Clubcard. We often hear Consumer Magazine bagging the value of loyalty programmes for consumers; earlier this year, their website used phrases such as “smoke and mirrors”, “lack of genuine savings”, and “power of data collection” and quoted an un-named source at Loyalty NZ reflect...

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