PB Tech shifts staff from the showroom to the chatroom

Chief executive Gary Bigwood told BusinessDesk that PB Tech has seen an increase in online transactions and enquiries. (Image: Ella Somers)

Ella Somers

Mon, 21 Feb 2022

PB Tech is taking staff out of its Auckland showrooms to catch up with the rapid rise in online orders.New Zealand’s largest computing retailer has shifted 20-to-30 staff from seven of its eight Auckland branches into its online team, which has been struggling to keep up with demand.Chief executive Gary Bigwood told BusinessDesk the company has seen a “significant shift” in customer behaviour, with more transactions and enquiries moving towards online.“Although there is still plenty of activity in store, we were starting...

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