Sanitarium’s cereal standoff with The Warehouse crumbles

Sanitarium faced scrutiny over its decision not to supply The Warehouse with Weet-Bix. (Image: Getty)

Tue, 03 Oct 2023

The cereal standoff between The Warehouse and Sanitarium has crumbled after the giant health food brand announced on Tuesday that it will continue to supply the red sheds with its breakfast staple.Sanitarium faced scrutiny over its decision not to supply The Warehouse with Weet-Bix since the news was revealed last week. The food company said it received a letter of inquiry from the Commerce Commission last Friday.The Warehouse chief executive Nick Grayston told BusinessDesk on Thursday that the retailer had been notified by Sanitarium that the...

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