The battle for online groceries: how Woolworths relaunched Milkrun

Milkrun guarantees deliveries within 60 minutes but has averaged a delivery time of 31 minutes. (Image: Milkrun)

Wed, 01 Nov 2023

A failed grocery delivery service startup that was brought back to life by a supermarket giant will now have even less competition in New Zealand’s online grocery space after the Icehouse Ventures-backed Supie went bust.Woolworths scooped up Milkrun after the startup went under in April due to a difficult trading environment, with 400 people losing their jobs in the process. Milkrun had some big financial backers behind the startup – including AirTree Ventures, Tiger Global, Mike Cannon-Brookes and Scott Farquhar &nda...

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