US export success Anihana sees foreign investors as growth golden ticket

Anihana founder Sophie Cooper says her firm could next be on UK shelves. (Image: Anihaha)

Mon, 28 Apr 2025

Sophie Cooper reckons she could use about $5 million in new investment to supercharge the growth of her export business, personal care company Anihana.Her Anihana brand has rapidly developed since it was launched about four and a half years ago, and Cooper quickly took the plunge into offshore markets in Australia and the US.In the US, Anihana’s first stockist was retail giant Target, and the NZ-made bath bombs, shower steamers and soaps are now in about 1200 stores.Cooper said about 60% of Anihana’s revenue was derived from the US;...

Subscribe to BusinessDesk

Stay informed on business, government and financial developments across New Zealand.

Deeply researched, twice-edited and fact-checked news
Annual subscribers also receive a complimentary subscription to The Wall Street Journal
Personalised email news alerts, plus gift up to 5 stories a month to non-subscribers

You can cancel anytime with two clicks, an email or a phone call.
Find out more.

We are serious about journalism.

Already a Subscriber ? Sign in here.

Name {{ registerForm.errors.get('name') }}

Email address {{ registerForm.errors.get('email') }}

Phone Number {{ registerForm.errors.get('phone') }}

Job Title {{ registerForm.errors.get('title') }}

Password Minimum password length of 8 characters.
Require at least one upper and lowercase, numeric, and special character. {{ registerForm.errors.get('password') }}

Repeat password {{ registerForm.errors.get('password_confirmation') }}

We had trouble validating your card. It's possible your card provider is preventing us from charging the card. Please contact your card provider or customer support.

Credit Card

Cardholder's name

{{ __(plans[index].name) | capitalize }} {{ plans[index].attributes.old_price | currency }} {{ plans[index].price | currency }}

All subscriptions auto renew but are easy to cancel.

I Accept The Terms Of Service

{{ registerForm.errors.get('terms') }}

Tax: {{ taxAmount(selectedPlan) | currency }}

Total Price Including Tax: {{ priceWithTax(selectedPlan) | currency }} {{ selectedPlan.type == 'user' && spark.chargesUsersPerSeat ? '/ '+ spark.seatName : '' }} {{ selectedPlan.type == 'user' && spark.chargesUsersPerTeam ? '/ '+ __('teams.team') : '' }} / {{ __(selectedPlan.interval) | capitalize }}

Markets Market Close

NZ sharemarket down 0.5% amid PGW shuffle

The S&P/NZX 50 Index closed at 13,276.99, down 74.93 points or 0.56%.

Graham Skellern 14 Oct 2025

Primary Sector

PGG Wrightson chair and deputy ousted

The company's annual meeting was in Christchurch on Tuesday.

Riley Kennedy 14 Oct 2025

Economy

Reserve Bank to ease mortgage loan-to-value ratios

The bank is relaxing LVR settings from the start of December.

Rebecca Howard 14 Oct 2025

Reserve Bank to ease mortgage loan-to-value ratios

Sponsored

NZ stakes claim in data future

Hosting data onshore with Snowflake boost trusts, speed and sovereignty.

Snowflake

Sponsored

Diversification has never been more important, says award-winning fund manager

Harbour Asset Management

More Retail

Finance

ANZ alternate capital review proposal unveiled

The bank argues its proposal would cut borrowing costs by 11 basis points.

Andy Macdonald 13 Oct 2025

Retail

Smiths City owes creditors $26.8m

The outlook for unsecured creditors of the former retail icon Smiths City appears bleak, as liabilities have mounted to more than $26.8 million.Liquidators for the century-old retailer stated in their initial report that 240 creditors were owed money by the company, as reported b...

Staff reporters 09 Oct 2025