US export success Anihana sees foreign investors as growth golden ticket

Anihana founder Sophie Cooper says her firm could next be on UK shelves. (Image: Anihaha)

Mon, 28 Apr 2025

Sophie Cooper reckons she could use about $5 million in new investment to supercharge the growth of her export business, personal care company Anihana.Her Anihana brand has rapidly developed since it was launched about four and a half years ago, and Cooper quickly took the plunge into offshore markets in Australia and the US.In the US, Anihana’s first stockist was retail giant Target, and the NZ-made bath bombs, shower steamers and soaps are now in about 1200 stores.Cooper said about 60% of Anihana’s revenue was derived from the US;...

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