Retailers lagging other sectors in getting to grips with the Internet

Sun, 30 Mar 2014

By Pattrick Smellie March 31 (BusinessDesk) – New Zealand retailers are falling behind other sectors of the economy in their use of the internet to drive sales and business management, says a major new study funded by Internet NZ and the global internet search engine, Google. The “Value of Internet Services to New Zealand Businesses” report, issued this morning, says firms using the internet well are between 6 percent and 11 percent more productive than their competitors in the same field. Best practice users were as much as 73 percent more...

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