SAFE, the $1 mln animal rights lobby, gets the ear of Fonterra, regulators with bobby calf footage

Mon, 07 Dec 2015

By Jonathan Underhill Dec. 8 (BusinessDesk) - Save Animals From Exploitation (SAFE), the animal rights group, spent just 0.7 percent of its annual income on a full-page advertisement in the UK's Guardian newspaper about the fate of the dairy industry's newborn calves and says it sometimes needs shock-value tactics to gain any traction. The lobby group spent about $7,500 on the ad after it became frustrated with the response from the Ministry for Primary Industries (MPI) to a complaint in September based on video footage secretly filmed by...

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