Seeka acquires Vital Foods' Kiwi Crush, Crushies, plans food-tech centre in Bay of Plenty

Tue, 30 Aug 2016

By Jonathan Underhill Aug. 31 (BusinessDesk) - Seeka Kiwifruit Industries, which handled record volumes of fruit in its latest packing season, is moving up the value chain by acquiring the Kiwi Crush and Kiwi Crushies product ranges from Auckland-based Vital Food Processors for an undisclosed sum. Kiwi Crush is a range of kiwifruit based drinks marketed for digestive complaints such as constipation and for the benefits of their vitamin C and antioxidants. The Kiwi Crushies range of fruit-based ice blocks was launched in 2014. Chief exe...

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