Business of Sport: 20 questions for 2023

Business of Sport: 20 questions for 2023
(Image: Getty)
Trevor McKewen
Business of Sport is back after the holiday break and the first column of the year ponders the questions, and occasionally has a go at predicting the sports business trends that will dominate the 2023 landscape internationally, and within Aotearoa ...How much will the cost-of-living crisis impact sport in 2023?If it’s not the primary question on the lips of every sports marketer around the globe and within New Zealand, it should be.Sporting administrators here and offshore need to remind themselves this will be the primary issue for all f...

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