Business of Sport: fan alert – sportswashing is starting to feel personal

Could sportwashing extend to the All Blacks? (Image: Getty)

Fri, 10 Feb 2023

That creeping feeling is dread and now it’s official – 'sportswashing' is seriously interfering with my joy of watching sport.That realisation came in a flood this last week. And like Auckland, I’m struggling with the drenching, and that things are almost certainly never likely to be the same again.Wikipedia describes sportswashing as “the practice of individuals, groups, corporations using sports to improve reputations tarnished by wrongdoing". That’s what Fifa did to New Zealanders last week. By...

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