Business of Sport: league bosses sniff a world cup of opportunity

Penrith Panthers' Jarome Luai shows off his Samoan colours. (Image: Getty)

Fri, 07 Oct 2022

Rugby league has long been a sport of delicious ironies, but the football code is poised to outdo itself with its looming world cup tournament in England.For decades, the world cup has been a nuisance for the game’s premier powerbrokers, primarily the Australian Rugby League Commission and its National Rugby League (NRL) clubs.And now, after virtually throwing up their hands up in surrender, the zealots for the international game find themselves on the verge of what they had dreamed of but never believed they would actually see – a...

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