Business of Sport: Sonny Bill’s image set rights precedent

Sonny Bill Williams ran into controversy when he taped over BNZ logos around the neck of his shirt in a 2017 match. (Image: Getty)

Trevor McKewen

Fri, 30 Sep 2022

Remember when Sonny Bill Williams refused to wear the BNZ logo on his Blues Super Rugby strip because of his religious objections to promoting banks?That was way back in 2017 and Williams won his battle with NZ Rugby conceding and granting him permission to cover the logo.But the battle of player image rights has leapt back into international headlines this week after the French Football Federation (FFF) confirmed it's reviewing its policy after superstar striker Kylian Mbappé refused to take part in sponsorship activity.Mbappé...

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