Business of Sport: the five big global sports trends of 2022 and how they impacted NZ

Business of Sport: the five big global sports trends of 2022 and how they impacted NZ
Streaming titan Netflix was linked to a buy-out of the World Surf League. (Image: Getty)
Trevor McKewen
It’s rushing up on us and we’re all probably feeling occasionally nostalgic as the end of 2022 fast approaches. No better time then to reflect on five big trends that emerged around the business of sport globally in the first (mostly) post-pandemic year. In no particular order ...Cryptocurrency and NFTs flop in the sports world Tom Brady is rushing to get to his lawyers before Christmas. Outside is a queue of other American sports stars and organisations, including NBA giants Miami Heat and the Golden State Warriors, all t...

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