Brand researcher Tracksuit raises $42m for global expansion

“Tracksuit co-founders Connor Archibald and Matthew Herbert. (Image: supplied)”

Thu, 12 Jun 2025

Brand-tracking platform Tracksuit has finalised a $42 million series-B funding round to solidify its United States presence and drive international growth in Asia and Europe.The company says the round is one of the largest series-B raises ever seen in New Zealand. It was led by San Francisco-based investment firm VMG Partners, with participation from existing investors including Blackbird and Icehouse Ventures.Tracksuit has nearly 1,000 business customers and tracks about 10,000 brands around the world. It plans to double that figure to 20,000...

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