Shoe giants look to Paris Olympics for a runaway success

The brands' message to the world is that if you, too, want to be an Olympian then they have the footwear to get you there. (Image: Getty)

Bloomberg

Sat, 11 May 2024

By Tim CulpanA lot is riding on this year's Olympic Games in Paris for global sportswear brands that desperately need a catalyst to boost sales. And there are early hints from major Asian suppliers that leaders like Nike and Adidas, which get most of their revenue from shoes, may already be enjoying a rebound.Pou Chen Corporation, the Taiwanese contract manufacturer that makes shoes for those two big names along with Converse, Puma and Skechers, has traditionally served as a good leading indicator of the sports-footwear industry’s for...

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