Ad market set to remain flat for next two years, says GroupM

Ad market set to remain flat for next two years, says GroupM
The digital boost for outdoor advertising is likely to lead to “sustained growth". (Image: Kapiti News)
Daniel Dunkley
The New Zealand advertising market is set to remain flat for the next two years, according to a new forecast by media agency giant GroupM.As 2023 draws to a close, total NZ advertising revenue is expected to fall by 2.3% year-on-year, and there’s little Christmas cheer for those hoping for a sharp turnaround in 2024.The WPP-owned group behind the Mindshare, Wavemaker and EssenceMediacom agency brands in NZ expects the market to record total revenue growth of just 0.5% in 2024 and 2025.Sharing its market forecasts with BusinessDesk, t...

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