Ad market set to remain flat for next two years, says GroupM

The digital boost for outdoor advertising is likely to lead to “sustained growth". (Image: Kapiti News)

Wed, 20 Dec 2023

The New Zealand advertising market is set to remain flat for the next two years, according to a new forecast by media agency giant GroupM.As 2023 draws to a close, total NZ advertising revenue is expected to fall by 2.3% year-on-year, and there’s little Christmas cheer for those hoping for a sharp turnaround in 2024.The WPP-owned group behind the Mindshare, Wavemaker and EssenceMediacom agency brands in NZ expects the market to record total revenue growth of just 0.5% in 2024 and 2025.Sharing its market forecasts with BusinessDesk, t...

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