The Barrett effect on Baker beauty brand

The Barrett effect on Baker beauty brand
Victoria Young
Fledgling beauty and supplements firm Me Today has signed another sports star to promote its products alongside All Black star Beauden Barrett.Shareholders were told at the firm’s online annual meeting that following the successful signing of Barrett, BMX star Sarah Walker has been contracted as an ambassador.Barrett’s accountant wife Hannah Barrett is an independent director of the company.The NZX-listed firm gave shareholders a 'teaser' of an upcoming advertising campaign starring the two sports icons (see pictures ab...