Aston Martin knows many of its buyers still oppose EVs

Aston Martin knows many of its buyers still oppose EVs
CEO says some Aston Martin buyers 'hate' EVs. (Images: Supplied/Driven)
Jet Sanchez
Aston Martin’s timeline for launching an electric vehicle (EV) remains uncertain, with the first model now expected no earlier than 2026. However, chief executive Adrian Hallmark has indicated a more flexible timeframe, stating that the company’s first electric model will arrive "this decade". This suggests the launch could stretch closer to 2030.Wealthy buyers resist EV shiftAston Martin Rapide E concept.One of the key reasons for the delay is customer reluctance. Speaking to Automotive News, Hallmark revealed t...

More The Life

Where to take care of business in Fiji
The Life

Where to take care of business in Fiji

Sun, space, and seamless travel: Fiji’s pitch for NZ’s next big business meetings.

Riley Kennedy 28 Jun 2025
Review: End of Summer Time by Roger Hall
The Life Free

Review: End of Summer Time by Roger Hall

It’s a fitting, funny, and unexpectedly moving production.

Dalaine Krige 22 Jun 2025
All-new Nissan Leaf revealed as sleek electric SUV
The Life

All-new Nissan Leaf revealed as sleek electric SUV

The Leaf has matured into a more powerful, roomier, and tech-laden electric contender.

Jet Sanchez 22 Jun 2025