BMW crafts bespoke soundscape for next-gen Neue Klasse EVs

The Neue Klasse, set to debut in 2025 with the all-new ix3. (Images: Supplied)

Sun, 20 Apr 2025

BMW has revealed an all-new sound concept for its upcoming Neue Klasse electric vehicles (EVs), aimed at injecting a more “human” element into digital driving. Developed by the in-house HypersonX team, this new audio experience will form an integral part of the user interface across future BMW EVs.The sound design work, overseen by BMW group creative director of sound Renzo Vitale, breaks away from traditional EV acoustics, which are often criticised as sterile or overly synthetic. “We are creating sounds that e...

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