Future without cookies: online shopping costs tipped to rocket

(Image: Getty)

Sun, 11 Feb 2024

The founder and chief executive of Melbourne-based digital marketing agency Xugar is predicting that online shoppers could soon be paying about 25% more.Sagar Sethi said changes this year will have "a flow-on impact on the price of goods online, ultimately impacting consumers at the checkout".This comes as Google is expected to phase out third-party cookies in Chrome due to consumer concerns about the capture and use of their personal data.Sethi said market research has consistently shown that consumers perceive third-party cookies as...

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