Gamification curbs distracted driving, according to study

Gamification works wonders for distracted driving, but money is even better. (Images: Driven/Supplied)

Sun, 11 Aug 2024

Distracted driving is a major contributor to road accidents, and the main culprit is using a mobile phone while behind the wheel. However, a recent study conducted with US-based Progressive Insurance customers reveals gamification's power in combating distracted driving.The research explored various strategies to encourage drivers to put down their phones, revealing that gamification and financial incentives were the most effective.Gamification proves effectiveThe study, involving 1,653 participants already using Progressive's Snap...

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