With performance cars, Kiwis are serious M people

BMW's wallboxes at Millbrook Resort in Arrowtown. (Image: BusinessDesk)

Sun, 25 Feb 2024

BMW’s next "M" badge offering into the New Zealand market, the M4, should hit our roads in about June.The German automaker comfortably assumes there’ll be high demand for the high-end, $195,600 iteration from local buyers tending to lean heavily towards the snappier performance end of the market. A pedigree of strong sales reinforce that, with last year’s M sales of 133 up a third on 2022 numbers, led by the much-coveted M3 sedan. That’s in a global market for the M badge, which hit 200,000 car sales...

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